5 posts that prove David Beckham is a social media genius

David Beckham’s always seemed alright to me. There was the adultery thing. But even when he was at Manchester United, back when my team Newcastle were good enough to be their rivals, he just seemed like a decent guy. Maybe that’s not difficult when you’re standing next to Roy Keane and Gary Neville. But I digress.

Beckham is also a born winner. He’s got a magic about him that turns everything he touches to gold. And, as I discovered when I visited his Facebook page, that includes social media. Continue reading “5 posts that prove David Beckham is a social media genius”

The 3 must-have features of a great testimonials page

Have you ever looked at the testimonials page of a company’s website and thought:

“This page doesn’t make me want to buy from Honest Jim’s Used Cars … it actually makes me trust them less!”

I have. So when I was making the testimonials page for this website, I had a good think about what should be on it. And since that page has worked out pretty well, I thought I’d share some tips with you. Continue reading “The 3 must-have features of a great testimonials page”

5 reasons video can’t erase the written web page

I know what you’re thinking: “Aah, he’s a web copywriter. Of course he wants us to think web copy is better than web video. He’s scared! Look at the chicken copywriter who’s afriad of what video might do to his business! Buuu-ck buck buck!”

Well, you can stop your taunts. I like video and I’ve written quite a few voiceover scripts.

I was actually inspired to write this post by something I saw on Google+. It was an advice video, made by Google, on what to do if your site is underperforming in search.

It sounded pretty interesting, but it didn’t get my click. I didn’t want to watch a video you see, I wanted to read about it instead. Then I started thinking about why I wanted to read instead of watch. And I got a surprise: there are lots of reasons I still prefer written web pages over video. Continue reading “5 reasons video can’t erase the written web page”