You can’t have escaped hearing about the General Data Protection Regulation (GDPR), a new EU law on data protection and privacy that came into force today. You’ve probably had lots of emails about it from companies you deal with online.
What is disruption?
It’s breaking the normal rules. Like when ads find a different way to engage us (Compare the Meerkat is the now-classic example), set out to shock us, or make deliberate mistakes like the Snickers example below.
It’s creating something new that changes the rules. Like how the first iPhone, which looked and worked completely differently to anything before it, changed the phone market overnight.
Disruption works by challenging our usual thought processes. It gets our attention by raising lots of questions – What is going on here? Is this better or worse than the standard way of doing things? Continue reading “How to be persuasive with disruptive copywriting”
To some they’re fussy and best kept to a minimum. To others, they’re a mark of precision and subtle meaning.
To me? Well, I’m a copywriter. So I try to use hyphens the same way I write everything – in the most reader-friendly way I can.
You might guess that puts me firmly in the “keep hyphens to a minimum” camp. But the copy I write also represents our clients’ businesses. It needs to be professional and correct.
This July, I’ll have been working as a copywriter for 10 years. Rightly and wrongly, I’ve typed an awful lot of hyphens in my time. Continue reading “When should you hyphenate? 5 things to know”
Copywriting is fascinating isn’t it?
The idea that you could increase sales ten-fold, simply by using the right combination of words – it can seem like witchcraft. Or sophisticated manipulation, at least.
But good copywriting is really just a combination of fairly simple skills that, together, can produce incredible results.
Here are five core copywriting skills and methods, which are at the heart of everything we at Wheatleys write. Continue reading “5 copywriting basics to get you started”
Just a quick new year’s hello to say we’re back, rested (somewhat) and raring to go! However you celebrated, we hope you had a blast.
We want to say a huge thank you to everyone who worked with us last year. We were involved in so many brilliant projects in 2017, including: Continue reading “Happy new year!”
Writing a game trailer script for the first time? Worried your writing and formatting skills might not match your secret Hollywood ambitions – or that it’ll take more time than it’s worth?
Relax. Your script doesn’t need to be a great work of literature. You don’t even have to follow screenwriting conventions. You’re simply making a useful document, which will help you (and any collaborators) plan a brilliant trailer. Continue reading “How to plan and script your video game trailer”