How to plan and script your video game trailer

Writing a game trailer script for the first time? Worried your writing and formatting skills might not match your secret Hollywood ambitions – or that it’ll take more time than it’s worth?

Relax. Your script doesn’t need to be a great work of literature. You don’t even have to follow screenwriting conventions. You’re simply making a useful document, which will help you (and any collaborators) plan a brilliant trailer. Continue reading “How to plan and script your video game trailer”

You want to make a web quiz? You need to try Interact!

I love a good web quiz. They’re a fun way to pass a few minutes, and the best ones teach you something too.

A lot of people feel that way about quizzes, which is why they’re a great way for websites to interact with their users. Done right, a quiz draws in and qualifies new prospects. Everybody wins.

We’d never thought about making a web quiz for Wheatleys, because we assumed making one would either be a ton of work or an expensive bit of outsourcing. So quiz platform Interact was a real surprise, in the best possible way.

Now, full disclosure here: Interact sought us out, rather than the other way around. As I just said, I didn’t think quizzes were something we could do. But when Interact’s helpful marketing manager Jessmyn got in touch, it was the start of a great quiz-making experience.

Yes, this post is a bit of a plug. But if you’re thinking of making a web quiz you should read on, because Interact is genuinely a great way to do that. Continue reading “You want to make a web quiz? You need to try Interact!”

What do you get for £10 with Facebook ads?

We haven’t put much energy into our Facebook page so far, but for the sake of our own self-respect we’d like to increase our likes count (it’s currently around 70).

So we’re going to try some Facebook ads. We want to reach 200 likes for starters — a nice round tally.

I’ve used Facebook ads before. I found it simple to use and pretty good value. If you’re new to it, we’ll try to guide you through the process in this post. We’ll also share our own results. Continue reading “What do you get for £10 with Facebook ads?”

Is dlvr.it a good free social media automation tool? We tried it.

Wheatleys recently set up new social media profiles on Facebook, LinkedIn, Google+ and Twitter to go with our re-brand. Now we want to start posting useful stuff across all those profiles. It’s a time-consuming business, so we figured we should give social media automation a try.

We used to use TweetDeck to schedule and deliver our posts, but it now only works with Twitter. So, after reading this post on the best SM automation tools, we thought we’d give dlvr.it a try.

Ideally we want to manage all our social media profiles in one place — and for free. After our experience with dlvr.it, we’re not sure that’s possible… but we might have found another good solution.

Here’s what happened.  Continue reading “Is dlvr.it a good free social media automation tool? We tried it.”

Should you mention MailChimp in your website privacy policy?

Along with our new website, we recently wrote a new privacy policy. Regarding sharing user data with third parties, our policy originally said:

We will not share your personal information with or sell it to third parties unless we have your permission or the law requires us to.

But since we use MailChimp to process our email newsletter subscribers, that isn’t 100% accurate. MailChimp is a third party and they process data from customers who send us work enquiries or sign up to our email list. Maybe it’s a similar story at your website. Continue reading “Should you mention MailChimp in your website privacy policy?”

A week with Mobike smart bikes

I’m lucky enough to live 20 minutes’ walk from my office. Until very recently, it was the only regular exercise I got. It also saves me a lot of money on transport.

So, when I started noticing Mobikes lying around Salford Quays a few months ago, I ignored them.

— Just another over-engineered tech solution nobody needs!

— Probably a rip-off!

— One smart device too many!

I didn’t really say any of these, but they sum up how I felt about these so-called smart bikes.

Then, last Friday, I ended up trying — and liking — Mobike. Continue reading “A week with Mobike smart bikes”