I’m back at a new writing desk this morning after a proper 2-week Christmas break. It feels great to be back, and I’m excited for everything Wheatleys is going to achieve this year. Continue reading “Happy new year!”
For the past 11 years I have used Microsoft Word for most of every workday.
It’s been a rocky relationship. The Word of a few years ago was not a streamlined experience. It was missing some convenience features that even Google Docs offered.
I even attempted to switch to Google Docs around 2012, but that solution was (and still is) missing lots of features that I need. Plus, having to export everything to a Word doc to meet clients’ expectations was a pain.Continue reading “My favourite time-saving tricks for Microsoft Word on Mac”
Wheatleys has won an award – and not just for fancy writing, but for the overall quality and value of our service.
And I even got to bring home a trophy!
The award is from TBT Marketing, a full-service agency with top B2B IT accounts like IBM, Lenovo and HPE. We’ve been one of their trusted content partners for 7 years now.
What is disruption?
It’s breaking the normal rules. Like when ads find a different way to engage us (Compare the Meerkat is the now-classic example), set out to shock us, or make deliberate mistakes like the Snickers example below.
It’s creating something new that changes the rules. Like how the first iPhone, which looked and worked completely differently to anything before it, changed the phone market overnight.
Disruption works by challenging our usual thought processes. It gets our attention by raising lots of questions – What is going on here? Is this better or worse than the standard way of doing things? Continue reading “How to be persuasive with disruptive copywriting”
To some they’re fussy and best kept to a minimum. To others, they’re a mark of precision and subtle meaning.
To me? Well, I’m a copywriter. So I try to use hyphens the same way I write everything – in the most reader-friendly way I can.
You might guess that puts me firmly in the “keep hyphens to a minimum” camp. But the copy I write also represents our clients’ businesses. It needs to be professional and correct.
This July, I’ll have been working as a copywriter for 10 years. Rightly and wrongly, I’ve typed an awful lot of hyphens in my time. Continue reading “When should you hyphenate? 5 things to know”
Copywriting is fascinating isn’t it?
The idea that you could increase sales ten-fold, simply by using the right combination of words – it can seem like witchcraft. Or sophisticated manipulation, at least.
But good copywriting is really just a combination of fairly simple skills that, together, can produce incredible results.
Here are five core copywriting skills and methods, which are at the heart of everything we at Wheatleys write. Continue reading “5 copywriting basics to get you started”