I’m taking on the 100 Push-Ups a Day Challenge for Cancer Research UK

Can I really manage 100 push-ups a day for 31 days? Help me fundraise for the amazing Cancer Research UK!

Happy new year everyone!

I’m starting 2025 with a challenge I never thought I’d be able to achieve and it’s all to help raise money for life-saving research.

On each of January’s 31 days, I’m going to do 100 push-ups (or press-ups). That’s 3,100 in total, which is way more than I’ve done in the whole of my life so far.

The 100 Push-Ups a Day Challenge is set by Cancer Research UK, a charity that funds scientists, doctors and nurses to help beat cancer sooner.

In the last 50 years, the CRUK’s work has helped double cancer survival in the UK. So, who better to fundraise for and donate to?

Continue reading “I’m taking on the 100 Push-Ups a Day Challenge for Cancer Research UK”

I beat my fundraising target for Wilmslow Youth in the 2024 Wilmslow 10K Race

Supporting young people in my community made every kilometre worth it!

I’ve just completed my first organised 10K run, and raised hundreds for the wonderful Wilmslow Youth charity in the process!

I’ve always wanted to take part in an event like this for a good cause. So when I saw a LinkedIn post from a charity just around the corner from me, asking for runners, I jumped at the chance.

Thankfully, they were glad to have me (they didn’t know how slow I am) and even gave me a fancy T-shirt to wear on the day.

With the support of family, friends, and some of my wonderful copywriting clients, I beat my fundraising target. Still, the run itself was more challenging than I expected…

Continue reading “I beat my fundraising target for Wilmslow Youth in the 2024 Wilmslow 10K Race”

How we’re using AI to offer new copywriting services

In 2024, we’ll start to offer new Writer-Operated AI services for smaller projects. Read more about how and why we’re offering AI copywriting services.

Generative AI will reduce demand for freelance copywriters in the coming years. It can already do a few simple tasks and it’s likely to get better with time.

The quality of AI’s output isn’t great at the moment, but that isn’t really important. The fact is businesses want it, and they’re willing to pay for it – so long as they believe it’s more efficient than engaging a person. The hype around AI today also means businesses want to show they’re keeping up.

Continue reading “How we’re using AI to offer new copywriting services”

Showing some love to the old blog as we celebrate 15 years of copywriting

It’s really been 15 years since I went full time as a freelance copywriter, and things have never been better!

I wonder what percentage of the posts on this neglected website are celebrating some anniversary or other?

Well, who cares because here comes another!

All the way back in July 2008, I took the plunge and went full time as a freelance copywriter. It was risky, exciting, extremely difficult, and poverty inducing… but 15 years, a wife and two kids, and hundreds of lovely clients later, life and work have never been better.

It’s busy here at Wheatleys. I feel very lucky to be able to say that.

We work with a fairly small group of regular clients, mostly on IT, video game, and charity-related projects. And it’s still me writing most of the copy, with help from a few trusted colleagues where needed. I prefer it that way, for now – I still want to be writing, rather than managing people.

But that means we don’t have a lot of room for new clients at the moment, or time to do things like update the website.

Is it important to change that? Probably. Lately I feel like I have more to say. I’ve been writing professionally for 15 years, and I’m starting to feel like my experience could be worth sharing. Stay tuned to find out whether that’s really the case.

Are we open to helping with your marketing project? Yes – if you have a goal, if you believe in what you’re doing, and if you need someone with knowledge of gaming or computing. The best way to get in touch is with a friendly message via our contact page.

Thank you to everyone who’s supported Wheatleys over the past 15 years. Here’s to many more.

We are TBT Marketing’s Supplier of the Year

Wheatleys has won an award – and not just for fancy writing, but for the overall quality and value of our service.

And I even got to bring home a trophy!

The award is from TBT Marketing, a full-service agency with top B2B IT accounts like IBM, Lenovo and HPE. We’ve been one of their trusted content partners for 7 years now.

Continue reading “We are TBT Marketing’s Supplier of the Year”