We work with businesses and agencies that need high-quality writing support on projects where results matter. That typically means organisations that value clear thinking, dependable collaboration, and writing that can stand up to scrutiny – whether it’s being read by end-customers, technical experts, senior stakeholders, or external partners. We work with clients in the UK, Europe, the US, and Asia, and are comfortable operating across time zones and distributed teams. If your project involves complex ideas, multiple stakeholders, or high expectations for accuracy and tone, we’re well set up to support it.

We're not a fit for every project, and that’s intentional. We don’t work with businesses whose services could cause harm, such as payday lending or political propaganda. We don’t claim to be the right partner for every sector. Some industries – for example, fashion – sit outside our knowledge area. If we don’t believe we can add real value, we’ll say so early, rather than waste your time or ours.

Compared to large agencies, Wheatleys Copywriting operates with a much lighter structure. We don’t carry layers of account management, large offices, or sales overheads. That makes us more flexible, more responsive, and often better value for clients who want senior-level writing without paying for unnecessary complexity. Compared to generalist copywriters, we bring genuine depth in the areas we specialise in. A large part of our work sits in IT and video games, where our experience comes from years of hands-on collaboration with established, global organisations.

A copywriter can help when an external perspective will improve the outcome. It may be that you don’t have enough writing capacity in-house, or because your internal teams are too close to the product to step back and communicate it clearly to customers. An external copywriter can also be the answer when recent projects have been slow, difficult, or bumpy – such as where drafts stall, feedback cycles drag on, or the final result doesn’t quite land.

We write a wide range of marketing and enablement content. Before our clients go to market, we help them write the pitch decks, value propositions and other positioning assets. At the top of the funnel we help organisations capture attention and interest with support on email marketing and ad copy. Further down the funnel, we help write decision support assets like website copy, blog posts and articles, infographics, solution briefs, white papers, and customer-facing presentations. We also support internal marketing and sales teams with content they rely on to do their jobs well, such as internal presentations and sales playbooks.

Our process is straightforward and collaborative. We start with an informal conversation to understand the project and assess fit. We’ll then provide a cost estimate that covers communication, writing, and up to three rounds of revisions. New clients may be asked for a 50% deposit up front. Once the brief is confirmed, we’ll have a more detailed discussion to clarify objectives, audiences, and constraints. The briefing stage may include interviews, a review of existing copy, or other supporting material. During drafting, we stay in touch to ask questions as needed, rather than disappearing and resurfacing with a surprise first draft. We ask for feedback on each draft within ten working days so revisions can be handled within the agreed scope. Throughout the project, we’re available to answer questions and discuss progress by phone, online meeting, or email during normal office hours.

We regularly work at the messaging and positioning level. That includes creating value propositions for large-scale marketing campaigns. We've developed tone of voice guides for organisations who've reached a point of growth where brand voice needs to be actively managed. We've crafted messaging frameworks where the challenge is to communicate value clearly and consistently, while remaining grounded in real customer outcomes. And we've helped to write internal pitch decks used to communicate the value and intent of major new product launches.

Yes, and it’s a skill we’ve deliberately worked to develop. The first step is to carefully parse the material to get to the heart of what’s actually being said, and to identify the real value of the offering. Once the core messaging is clear, we'll either write new copy, retain and refine wording that works, or a mix of both.

A big part of our work is B2B, particularly in technology sectors where buying decisions are complex, considered, and involve multiple stakeholders. At the same time, we’re very active in the creative world of B2C copywriting – especially in areas like video games and consumer electronics – and it’s work we really enjoy. Additionally, we have a huge amount of experience in writing for sales channels and internal audiences, where we help align partners and team members with a shared language and story they can use with confidence.

We help technology companies communicate complex solutions and services in a way that makes sense to real customers. Our level of understanding is roughly equivalent to that of a well-informed customer. We’re not subject-matter experts in the same way as your engineers, but we do understand the outcomes your technology enables and the mechanisms that deliver those outcomes. This helps us ask the right questions in interviews, grasp ideas well enough to explain them, and translate technical detail into messaging that resonates.

We’re comfortable working with highly technical material. We often interview subject-matter experts and work through technical documentation, then extract the insights needed to produce effective marketing writing. It’s a process we take seriously and one we usually find genuinely fascinating.

We bring a strong level of foundation knowledge and close attention to detail to every project. Accuracy is maintained through collaboration. Drafts are reviewed by clients and their subject-matter experts, and we revise carefully based on that feedback. This review cycle is a normal part of how we work

Our main areas of focus are IT, video games, and consumer electronics. In IT, our deepest experience is in enterprise server infrastructure, alongside broader work across business software and related platforms. Our video game work has spanned work for a large publisher, game marketing agencies, indie game developers, and online game retailers. Our knowledge and experience in consumer electronics has been built through long-term work on globally distributed products.