It’s a couple of years since I helped out with press releases for a small indie game called Apple Jack 2. But I’m still amazed by what we achieved, and I’ve been meaning to write it up to help other developers ever since. Better late than never.
Apple Jack 2 is a genuine independent game, made by one talented fellow from the South of England. None of this Kickstarter stuff! Developer Tim Sycamore at one time tagged his company “the zero-budget game developer,” and it’s a fitting slogan. The game’s few external contributors worked for no money up-front, but shared in pretty good profits afterwards.
So how, with such limited resources, did AJ2 wind up on the front pages of massive gaming sites like IGN and Eurogamer? If you’re a game developer, the answers to this question could maybe help you do the same. Continue reading “Ideas for your new indie game’s press release”