Copywriting portfolio

My Owl Software

My Owl Software press release writing

My Owl Software is a small indie game developer with a passionate following among gamers and critics. We wrote two press releases announcing the launch of Apple Jack 2, in a fun style appropriate to the market.

The press release led to front page coverage at two of the world’s biggest gaming websites, Eurogamer and IGN. The game also received reviews and coverage from numerous other game publications, including respected UK magazine Edge.