Video games have been a constant in my life – not just as a player, but through work in the industry, including launching my own online gaming encyclopaedia.
That background is a big reason Wheatleys has gone on to support a wide range of gaming clients, from mobile and indie developers to major publishers. We’ve also worked with agencies who specialise in marketing video games and need specialist writing support.
Here are some of the ways we support video game creators and launch teams.
Game trailer scripts
Trailer budgets vary. Sometimes they afford creative, live-action stories. Other times, text over gameplay is your limit.
We’ve written both kinds, on big studio projects, DLC launches, and hit games like Dragon Ball FighterZ.
Because our writing is grounded in a strong understanding of gaming culture, it translates smoothly into production – aligning with gameplay mechanics, visual pacing, and player expectations from the first draft.
Concept pitch decks
Game development needs a greenlight, a budget, maybe even a licensing agreement to get started. That can come from leaders within your own company or an external backer – and they need to be convinced.
We’ve helped to create decks that present the game concept, market opportunity, and player appeal in a way that resonates with decision-makers.
Working directly in PowerPoint, we craft narratives and language that underpin the deck – giving designers a strong foundation to create a successful presentation.
Game launch press releases
Our press release knowhow – built through writing for companies like TomTom and Lenovo – has delivered real results for gaming clients.
That includes helping a one-person UK indie studio secure front-page coverage on IGN.com.
In-game dialogue and microcopy
Our in-game writing work has mostly been for European mobile game developers who wanted sharper, more natural English dialogue and microcopy.
One of our most fun projects was writing dialogue for Evil Lands from Rage Quit Games, which reached the iOS App Store Top 10 shortly after launch.
Back of box copy
Back-of-box copy needs to sell a game fast, in very few words, within strict space and brand constraints.
It’s a tight creative challenge that we really enjoy – and one we’ve delivered across 70+ licensed video games, spanning movie, TV show, and toy line tie-ins.
Game descriptions for online store pages
As more games are bought digitally, store pages have become the primary point of decision for many players.
When we write back-of-box text for a publishing client, we often also write engaging, longer-form store descriptions. We’ve also helped mobile game developers with App Store and Google Play copy that pulls players into the game world and supports digital sales.
Working on a game launch or pitch?
Are you a game developer or publisher who needs copywriting support for a launch, a pitch, or in-game content?
We’d love to help you – please get in touch to discuss your project.
