Author: Neil Wheatley

Copywriter since 2008, specialist in IT, software and video game marketing, dad to Wolfie and Rock.

Ideas for your new indie game’s press release

It’s a couple of years since I helped out with press releases for a small indie game called Apple Jack 2. But I’m still amazed by what we achieved, and I’ve been meaning to write it up to help other developers ever since. Better late than never.

Apple Jack 2 is a genuine independent game, made by one talented fellow from the South of England. None of this Kickstarter stuff! Developer Tim Sycamore at one time tagged his company “the zero-budget game developer,” and it’s a fitting slogan. The game’s few external contributors worked for no money up-front, but shared in pretty good profits afterwards.

So how, with such limited resources, did AJ2 wind up on the front pages of massive gaming sites like IGN and Eurogamer? If you’re a game developer, the answers to this question could maybe help you do the same. Continue reading “Ideas for your new indie game’s press release”

4 bits of free software that can save small businesses loads of time

This isn’t really a tech blog, but copywriting involves a lot of time on the computer. And computers can be a time-consuming pain in the arse.

That’s why I’m always on the lookout for cheap online services that can make me more ‘productive’, to use the current lingo. Here are four free ones that really have saved me a lot of time and effort, and can probably do the same for you. Continue reading “4 bits of free software that can save small businesses loads of time”

5 posts that prove David Beckham is a social media genius

David Beckham’s always seemed alright to me. There was the adultery thing. But even when he was at Manchester United, back when my team Newcastle were good enough to be their rivals, he just seemed like a decent guy. Maybe that’s not difficult when you’re standing next to Roy Keane and Gary Neville. But I digress.

Beckham is also a born winner. He’s got a magic about him that turns everything he touches to gold. And, as I discovered when I visited his Facebook page, that includes social media. Continue reading “5 posts that prove David Beckham is a social media genius”

A list of UK marketing agencies that specialise in video games

If like me you’re interested in video game marketing, it’s useful to know which agencies are focused on the industry.

Here’s a list I put together. This post was updated 9 October 2017. Continue reading “A list of UK marketing agencies that specialise in video games”

Celebrating 5 years of copywriting

So here we are: Wheatley Copywriting’s first meaningful-sounding anniversary.

Five years ago today I became a full-time freelance copywriter. I’d also been doing it in my spare time for a year prior to that. Now I can finally call myself ‘experienced’ without feeling a little bit sneaky!

It was a bit of a scary start. Continue reading “Celebrating 5 years of copywriting”

The 3 must-have features of a great testimonials page

Have you ever looked at the testimonials page of a company’s website and thought:

“This page doesn’t make me want to buy from Honest Jim’s Used Cars … it actually makes me trust them less!”

I have. So when I was making the testimonials page for this website, I had a good think about what should be on it. And since that page has worked out pretty well, I thought I’d share some tips with you. Continue reading “The 3 must-have features of a great testimonials page”